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Karen Winchester - Diveen's Cuisine

Karen Winchester's love of Caribbean food and cooking turned into a full time job when, in 2003, she opened her café - Diveen's Cuisine on Hoe Street, Walthamstow.

"When we came to the UK my husband suggested I study cooking as it was my passion. So I enrolled in a college course, and then started working in the West End. But I found it far to travel and didn't like going at night, so I thought about whether I could turn my skills into my own business," says Karen.

With no experience in running a restaurant or a business, traditional lenders turned down Karen and her bid to open her own café. But she saw an advert for QSA's Street Cred and decided to attend a meeting.

Karen regularly attended the Street Cred gatherings and learned business fundamentals as well as meeting other entrepreneurial women in the area.

"Street Cred teaches all the practical things like how to deal with the Inland Revenue and do your marketing but they also give you confidence and help you believe you can do what you want to do. Street Cred is great because you're all women in the same boat together and you learn from each other."

Apart from Street Cred, Karen's husband and close family have been extremely supportive and she doesn't think she could have done anything without their support.

Karen has found the most difficult part of running her own business has been building up the confidence to employ other staff:

"I used to think 'who am I to tell someone what to do', I've grown a lot more confidence now, I leave clear instructions before I go and expect things to be done when I get back!"

The most satisfying aspect is the reaction she gets from her customers:

"When people come and say the food is really nice, or that they've been recommended to come to Diveen's, or they call up their friends on their mobiles and say, 'I'm at Diveen's', I get such a thrill and think, they're at my place, that's my place they're talking about."

Asked what advice Karen would give to other women thinking of setting up their own business, Karen says,

"Wow, think twice! It can really be a headache if you're not sure what you're doing. But if you really want to go for it, go for it 100 per cent!"

Diveen's Cuisine www.diveenscuisine.co.uk
Photo by Michael Hoyle
   
London Development Agency London Borough of Waltham Forest
 
  Street Cred
 
           
 


Quaker Social Action's NOW funded Street Cred scheme is helping women in Walthamstow learn about business and set up their own companies.

Street Cred enables women to access loans, mutual support and know-how to set up their own businesses, via lending circles. Based on the micro credit model of the Grameen Bank, Bangladesh, lending circles provide peer support and encouragement, develop cross-community ties and stimulate local enterprise.

Quaker Social Action (QSA) started Street Cred in 1999 and the scheme is active in Newham, Tower Hamlets, and Hackney. NOW funding, of £87,800 enabled Street Cred to start in Walthamstow and the NOW Area in January 2002. The NOW funding enabled QSA to level £88,000 in match funding and continue its work in the area.

Since then, Street Cred has helped over 40 women start their own business as well as helping another 40 begin to plan and develop business ideas. The women involved work hard to build local contacts, provide mutual help and assistance as well as playing important roles in the local economy.

Street Cred groups meet initially every two weeks, each member's business idea is discussed and, individually, each woman works through their plan with a Street Cred Development Worker. Ideas have to be discussed within the group for three months. This enables those proposing the business idea to really benefit from other local business women's advice whilst also having the time to fully plan and explore their business idea.

The group itself then approves each loan and re-payment has to start on the first two loans before the next two can be taken out. Loans start at £500 and go up to £1,500, but not everyone decides to take out a loan; for some the support and training is enough to get their business started.

Street Cred continues in the NOW area and is actively seeking local women to form new lending circles and get involved in other QSA led social initiative programmes such as HomeStore, which collects furniture for re-use and recycling.

QSA was founded by Quakers in 1867, to work within the East End of London community promoting social justice and breaking down the barriers of exclusion. QSA, and the projects it runs, aims to identify gaps in existing provision for social inclusion and - by creating practical projects with clear concrete benefits - bridge those gaps.

QSA is a registered charity, number 1069157

Download Street Cred leaflet

or email

  Contact information
 
   
Contact: Mike Jordan
Address: 18 Victoria Park Square
London E2 9PF
Telephone: 020 8983 9489
Fax: 020 7729 9267
Email: mikejordan@qsa.org.uk
Website www.quakersocialaction.com
   
  Useful web links
 
 
East End Microcredit Consortium
partnership organisation managing Street Cred loan fund
www.eastendmicrocredit.org
Change Finance
partner organisation offering financial advice and business support in
Waltham Forest
www.changefinance.org.uk
PROWESS
QSA partner organisation - a nationwide lobbying organisation for support to women's enterprise. Street Cred is a Prowess Flagship enterprise demonstrating best practice in support to women's enterprise
www.prowess.org.uk
Accelerating Women's Enterprise
European funded national partnership working to promote women's enterprise
www.awe-uk.org.uk
Women into the Network (WIN)
partner organisation- a networking initiative based at Durham Business School, which facilitates the development of women's businesses.
www.networkingwomen.co.uk
The Grameen Bank
www.grameen-info.org
British Urban Regeneration Association
Promoting best practice in regeneration, Street Cred won a BURA award in 2003
www.bura.org.uk
Street Cred Client Websites
Diveen's Cuisine www.diveenscuisine.co.uk
Excel Maids www.excelmaids.co.uk
Secrets Hair Promotions
Provides workshops and seminars to salons and independent stylists who want to adopt the necessary skills for Afro, Mixed and European hair types.
www.secretshairpromotions.co.uk

More Street Cred companies from within the NOW area will have their websites added soon